We’ve been writing about Clubhouse’s live-audio start-up and dreaming about the promise it could have for musicians. However, those musicians are now jumping right in to experiment. Axel Mansoor, who has already been one of the users to have their faces used as the app icon of Clubhouse, is one example.
He has run a ‘Lullaby Club’ room in the Clubhouse every night at 9 pm PST since the end of 2020,’ singing the world to sleep ‘. Bryan Mooney, his producer, told Music Ally that there are always more than 1,000 people listening to the room at once, while the followers of Mansoor on the app have risen from 2,000 to more than 46,500.
He’s now heading out for a virtual tour of the platform, performing in separate rooms as a special guest to promote his latest song. The Self-Love Club, the OG Club, the South East Asia Community Club and the Fantasy Dinner Party have all taken place so far.
Mooney said all of this action had a clear effect on the streams of Mansoor elsewhere: his Spotify streams are up 127% month-on-month, and as an artist, Friday was his biggest streaming day since 2017. “In the case of Axel, Clubhouse has proven to be the ideal platform to spread his music and charm,” Mooney said.